Can research be better than free?
The growth of free research is an absolutely fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry,...
View ArticleAnalysts as bloggers: three sides to a triangle
Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts...
View ArticleGartner is moving into a premium niche
The discussion in last week’s webinar focussed on the idea that Gartner’s response to the temporary decline in its market has been to cut...
View ArticleGartner & AMR, but in the end its still organic growth vs. the Analyst Cycle
Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the...
View ArticleNDAs mislead, slow, weaken and pressure analyst relationships
Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Lighthouse feels that their impact is almost universally negative,...
View ArticleIs sustainable business selfish or altruistic?
Providers of ‘Green’ solutions can build momentum by focussing on the present and future economic benefits of sustainability when speaking with business people, but...
View ArticleInforma eats Ovum for breakfast: Scrambled eggs, poached or egg rolls?
It’s just been announced that 12 year Informa veteran Steve Holtham is replacing Ovum managing director Brett Azuma “with immediate effect”. The press release...
View ArticleNelsonHall’s John Willmott on how analyst firms should respond to users’...
NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October...
View ArticleWebinar playback: David Taylor and Duncan Chapple discuss sales enablement
In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities...
View ArticleLlorente y Cuenca’s Jorge Cachinero on reputational freefall
Jorge Cachinero, group senior director at one of Europe’s leading communications consultancies, made some interesting comments today during an Instituto de Empresa talk. Alongside a...
View ArticleSageCircle joins Kea Company
Earlier today Kea Company announced its purchase of SageCircle. It’s great news for the analyst relations profession, and I am excited that Dave Eckert...
View ArticleGuest post: Hypatia’s tough love for AR pros
As we mentioned earlier this month, Leslie Ament has some blunt comments about what AR people need to know, both about analysts in general...
View ArticleMid-size analyst upstarts are creating value faster
One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms. Many users of...
View ArticleSlidecast: How integrated marketing communications can save public relations
“Integrating PR” is the title of a presentation I’ve just uploaded to slideshare. Subtitled “How integrated marketing communications can save public relations” it outlines the...
View ArticleLike Pike Place? Influencer marketing needs to be more entertaining?
No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the...
View ArticleWill the “Powerhouse” vendors survive?
IT megavendors should see their loss of the ‘Powerhouse’ label as a more than a shift in rhetoric. Many analysts think the emergence of cloud...
View ArticleResearch Round-up: Five forces determine CRM vendors’ uncertain future
The last few months have seen a shift in how analysts are viewing the market for customer relationship marketing solutions. In the enterprise, analysts say business managers must act fast to regain...
View ArticleSales Enablement Webinar: Starting to Enable Sales
Over the course of 2014 Kea Company hosted a series of webinars on the topic of Sales Enablement. In this edition, Bram Weerts and Dave Eckert go in-depth on why Analyst Relations professionals should...
View ArticleEquipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part...
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even a chance to bid. In...
View ArticleSales Enablement Webinar: Step by Step Planning
Over the course of 2014 Kea Company hosted a series of webinars on the topic of Sales Enablement. Robin Schaffer and Andrew Reed discuss how to get your Sales Enablement programme going, and share...
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